Google Car:
In the paper. the point of position will be Google’s. Questions that will be answered in the paper including but non limited to the economical and proficient viability for Google to bring forth Google auto in a big graduated table. grounds that Google will win or neglect. the best scheme for Google to follow. For the industry analysis. Porter’s five forces ( Appendix 1 ) will be used to research the environment of the car industry and if Google will be able to come in the industry and produce cars on its ain. The financials of Google will besides be analyzed to turn out if it is economically capable of puting adequate capitals in the system and fabrication cars. A SWOT analysis and treatment of the competitory advantages of Google will besides be included to analyze the internal capableness of Google.
Since the thought of a Google Car was introduced. the reappraisals have been polarized. here are plentifulness of positive remarks about Google Car. Google’s strong and tremendous database. particularly informations on maps is greatly applauded and trusted to be utile and indispensable in developing the driverless auto. On the other manus. there are sceptics who question Google’s ability to bring forth the cars because auto edifice requires certain expertness that Google does non hold. In add-on. force per unit areas from car industries. brotherhoods and insurance companies might impede the certain statute laws of fabricating driverless autos to be approved by Congress. The actions that Google should take to refute the uncertainties that public and critics have about the maps. public-service corporation. safety. etc. about the auto will besides suggested in the paper.
The most important inquiry that the paper will seek to reply is what is the optimum scheme that Google should make with Google Car. There are many possible results including allying with an car maker. buying a maker. selling the engineering of its driverless auto system to interested makers. All three schemes will be discussed and one concluding solution will be suggested for Google.
Beginnings:
1. Muller. Joann. “Will Google Kill The Auto Industry? No. And Here’s
Why” . Forbes. com. January 25th. 2013. Accessed April 2nd. 2013. hypertext transfer protocol: //web. ebscohost. com/ehost/detail? sid=00fae55e-c3c5-4b78-bd6e-326f38265257 % 40sessionmgr10 & A ; vid=2 & A ; hid=23 & A ; bdata=JnNpdGU9ZWhvc3QtbGl2ZQ % 3d % 3d # db=bth & A ; AN=85142822 2. Academic Minds ( 2012 ) . Automotive Industry Analysis-GM. DaimlerChrysler. Toyota. Ford. Honda. Accessed November 27th. 2012 from: hypertext transfer protocol: //academicmind. com/unpublishedpapers/business/management/2004-11-000aaa-automotive-industry-analysis. hypertext markup language 3. IBIS World ( 2012 ) . IBIS World-Car and Automotive Manaufacturing. Accessed November 26th. 2012. hypertext transfer protocol: //clients1. ibisworld. com/reports/us/industry/default. aspx? entid=826 4. Investopedia ( 2012 ) . The Industry Handbook: Cars. Accessed November 26th. 2012. hypertext transfer protocol: //www. investopedia. com/features/industryhandbook/automobile. asp # axzz2D0aOFEIL 5. Helft. Miguel. “Larry Page looks ahead” . Fortune. 00158259. 1/14/2013. Vol. 167. Issue 1. Accessed on March 29th. 2013.
hypertext transfer protocol: //web. ebscohost. com/ehost/detail? sid=dac8d930-8af3-40fa-91e3-71f73362d61a % 40sessionmgr111 & A ; vid=2 & A ; hid=121 & A ; bdata=JnNpdGU9ZWhvc3QtbGl2ZQ % 3d % 3d # db=bth & A ; AN=85623367 6. Brown. Alan S. “Google’s Autonomous auto applies lessons learned from driverless races” . Mechanical Engineering. Feb. 2011. Accessed 29th March. 2013 hypertext transfer protocol: //web. ebscohost. com/ehost/pdfviewer/pdfviewer? sid=405dc68c-19c8-4554-addd-6e6b7371c8fa % 40sessionmgr11 & A ; vid=6 & A ; hid=10 7. Higgins. Tim. “Will driverless autos become the new route fury? ” Bloomberg Businessweek. December 1st. 2011. Accessed on 1st April.
hypertext transfer protocol: //www. businessweek. com/magazine/will-driverless-cars-become-the-new-road-rage-12012011. hypertext markup language 8. Brown. Jerry. “California legalizes driverless cars” Electronics Weekly. October. 2012. Accessed 1st April. 2013.
hypertext transfer protocol: //web. ebscohost. com/ehost/detail? sid=405dc68c-19c8-4554-addd-6e6b7371c8fa % 40sessionmgr11 & A ; vid=5 & A ; hid=10 & A ; bdata=JnNpdGU9ZWhvc3QtbGl2ZQ % 3d % 3d # db=bth & A ; AN=82337032 9. Knapp. Alex. “Nevada passes ordinances for driverless cars” . February. 2012. Accessed 1st April. 2013
hypertext transfer protocol: //web. ebscohost. com/ehost/detail? sid=405dc68c-19c8-4554-addd-6e6b7371c8fa
% 40sessionmgr11 & A ; vid=5 & A ; hid=10 & A ; bdata=JnNpdGU9ZWhvc3QtbGl2ZQ % 3d % 3d # db=bth & A ; AN=71870057
Appendix 1:
Preliminary Industry Analysis
A. Competitive kineticss within the industry
The car fabrication industry T is frequently considered as an oligopoly. where there is a medium to high industry concentration and merely a smattering of cardinal participants exist: Toyota. General Motors. Ford Motor. Hyundai-Kia Automotive Group and Honda ( IBIS World 2012 ) . “Automakers compete chiefly on the footing of monetary value. fuel economic system. dependability. styling and utility” ( IBIS World 2012 ) . B. Bargaining power of providers
Due to the legion parts that are required to bring forth an car. there are many providers in the provision concern and they are rather segmented. therefore the bargaining power of providers in the car industry is highly low. C. Bargaining power of clients
In the car industry. clients hold average sum of power. Consumers account for a important or about all of the industry’s end products and grosss. and there is low cost involved in exchanging. the companies have to suit their gustatory sensations and demands. There are legion factors that can change their purchasing determination: trade names. visual aspects. quality. maps. environmental effects and monetary values. Due to different demographics of the consumers. the makers have to bring forth assorted theoretical accounts with people’s different demands. D. Threat of New Entrants
The menace of new entrants is low because there are high barriers to come in the industry. First of all. in order to be able to vie in the car industry. a company has to bring forth massively to accomplish big economic systems of graduated tables to do merchandises accessible and competitory. and since it requires tremendous sum of specialised and sophisticated capitals and fabrication installations and experienced work force to mass-produce. there is a immense sum of upfront cost ( Academic Minds 2012 ) . In add-on. non merely the fabrication startup cost is high. the cost of research and development
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