Introduction
Club IT’s background relates to an entertainment hub which requires technology to be embodied for better integration of the business function and ensure better management of the business resources. The IT resources required for the ClubIT would decide the storage pattern of data and collaborate all kinds of information for better understanding the customer.
Club IT’s mission and primary clientele
ClubIT’s mission is to innovate the business with information technology to gain competitive advantage and cut costs. The primary entity ‘Customer’ would be understood better with the use of information technology and business intelligence. The primary advantage is to have customer knowledge and contribute to them with the help of technology. The identification of the customer base would enhance the identification of the demands and capitalizing on that.
ClubIT’s primary clientele are the local residents who access the club for entertainment purpose. The facilities which are exposed to them include dinner, dance floor and bar. The local and neighboring residents are the primary clientele for the entertainment house which ensures their business operations.
Club IT’s information resources
Club IT enhances their business with the help of various information resources. Their information system at present has login privileges and registration which allows them to securely access the information.
The present information system also comprises processes to track and manage the various invoices of the firm. The daily expenses are recorded by their present information system and are also synchronized for reports for the manager to handle.
In case of Club IT, fetching the immediate responses of the customer in their information systems would ensure better knowledge of the customers mind and the determination of the satisfaction for a product or service. This first impression is collected by the restaurants and fed into the database so that data collection process is a success. The crucial data collection process would ensure better analysis of the customer base and their preferences.
Club IT’s competitive advantage
Cooper (2003) mentions that supply chain for ClubIT is essential to take into account the business processes and reduce the overhead costs. Effective identification of processes, their deep understanding of the transformations would allow technology to minimize the cost; effort and money spend for fulfilling the business life cycle. Proper identification, understanding and analyzing the processes would make sure that better strategies can be devised for innovation. It would help an organization to optimize costs and produce quality products and services (Ballou, 2002). It is also important for an organization to seamlessly integrate the business process for strategic decision making towards resource utilization and process innovation. Club IT would use the SCM and CRM software together to address the needs of the customers and the external entities to effectively manage the data transfer among the departments like Musical, Dining, Bar, Booth and office. The CRM software would ensure better handling the customers’ requests.
Club IT would be able to seamlessly interconnect its departments for enabling the reduction of cost and effort of the resources. It would not only foster better relationship among departments but would enhance communication and ability to manage conflict and change in the organization.
Conclusion
ClubIT has revolutionized the business operations with the help of information resources and technology for competitive advantage. Embedding technology into ClubIT would acknowledge the use of resources in a justified manner, curtail costs, reduce the business operation life cycle and invest better attention on customers.
References/Bibliography
Ballou, R. H (2002). Business Logistics Management, Prentice Hall, Englewood Cliffs, NJ, Third Edition.
Cooper, M. C (2003). Characteristics of Supply Chain Management and the Implications for Purchasing and Logistics Strategy. The International Journal of Logistics Management, 4, 2, 13-24.
