Introduction
Club IT has recognized the use of technology in reaching its customers swiftly. It desires to embed technology in every aspect of their business operation to optimize costs and reduce operation lifecycle.
The first section focuses on the Club IT’s resources, customers and supply chain. The primary processes are focused in deeply understanding the organization and its various challenges.
The second section flows into the discussion of the business problems and subsequent use of technology to eradicate the business problems.
In the final sections, the use ERP, SCM and CRM is discussed for incorporating it within the organization.
Club IT Resources
The various resources of Club IT are spread over its organization, customers and supply chain processes in the organization.
The Club IT provides immense entertainment to all its customers in the form of dinner hall, dance floor and events.
ClubIT’s primary clientele are the local residents who access the club for entertainment purpose. The facilities which are exposed to them include dinner, dance floor and bar. The local and neighboring residents are the primary clientele for the entertainment house which ensures their business operations.
The supply chain of the company lies with the various business alignments for obtaining supplies with regard to its organizational needs for food and drinks.
Business problems
Club IT is growing and faces a challenge to know its customers well. The three problems which can be identifiable are as follows:
Lack of Mobile communication techniques:
As it has been discovered that the customers of Club IT uses blackberry, mobile phones, PDAs and other advanced palmtops, the introduction of mobile notifications for popular events, notifications for booking and promotional and seasonal offers would be an excellent idea which has not yet been capitalized. Promotional Alerts and reminders on the mobile devices would be an excellent area which has not been explored by Club IT.
No online booking facility:
The E-Commerce abilities has not been exploited to its full extent by enforcing online booking of Club IT’s tickets. It would envelope Club IT with ubiquity for its center. Convenience and accessibility would be enhanced to a large extent (Amoako, 2005). This is a primary area which has not yet been met.
In-effective collaboration with suppliers:
The stock management system is not efficient in fulfilling Club IT’s customers demands. The stock levels are not maintained in standard measurements and often lead to shortage of supplies to meet the customer demands (Aaker, 2002). As it attracts a large number of customers, it requires to be updated with stock to serve its customer well.
How can technology help?
An online website using web technologies can be set up for providing online registration and booking facilities. It would enhance the ubiquity feature and bring forth volume to the website. This would solve accessibility of the Club IT.
The mobile application which can be created would trigger alerts and promotional messages to the members and potential customers so that better customer groups can be fetched. It would also increase the satisfaction level of the customers. Club IT would enhance the customer experience for taking right advantage of technology. This would solve their mobile interfacing problem.
The interconnection with the supplier would be a huge process which needs to be resolved using technology alone. Creation of a supply chain management system would result in better tapping of the Club IT’s resources with regard to time, effort and infrastructure namely phone and human resources. This would not only foster better management of resources but also deep satisfaction for Club IT to take advantage of its organizational ability promoted by technology.
Managing Club IT’s Supply Chain:
It is also important for an organization to seamlessly integrate the business process for strategic decision making towards resource utilization and process innovation. Club IT would use the SCM and CRM software together to address the needs of the customers and the external entities to effectively manage the data transfer among the departments like Musical, Dining, Bar, Booth and office. The CRM software would ensure better handling the customers’ requests.
Club IT would be able to seamlessly interconnect its departments for enabling the reduction of cost and effort of the resources. It would not only foster better relationship among departments but would enhance communication and ability to manage conflict and change in the organization (Harrison, 2005).
An enterprise resource planning system would be quite expensive for Club IT presently as it is still in its infancy. Once the enterprise spreads and lodges several centers around the state, it would be in a better position to enforce an ERP solution to integrate all the centers into an information system to manage the resources.
Conclusion
Club IT’s efforts to acknowledge the business problems with technology solutions is an immense step to cut down costs, invest more in customer relationship management and supply chain management. The appropriate use of technology would enhance the customer relationship and fetch a better market than others. Mobile technology would be one of the innovations for Club IT to reach customers and enable their participation.
Gruman (2007) mentions that open source ERP applications targeting the small businesses can be taken up for customizing it for use. It would largely incorporate better management of the entire operations of Club IT and keep track of any irregularities in the entire processes.
References/Bibliography
Aaker, D. (2002), Developing Business Strategies, John Wiley, New York, NY.
Amoako, K. Gyampah (2005), “User involvement, ease of use, perceived usefulness, and behavioral intention: a test of the enhanced TAM in ERP implementation environment’’, 30th DSI Proceedings, 20-23 November, pp. 805-7.
Gruman, Galen (2007). Is Open Source The Answer to ERP? Retrieved 18, April 2009 from http://cio.com/article/28812/Is_Open_Source_The_Answer_to_ERP_?
Harrison, P. Terry and Ganeshan, Ram (2005). An Introduction to Supply Chain Management. Retrieved 18, April 2009 from http://lcm.csa.iisc.ernet.in/scm/supply_chain_intro.html.
